you can barely see the text, but it is the "thinking man's filter, smoking man's flavor" part of the question that was asked. looking for a bigger pic still.

If we have a definitive book on 1940s ads, that might be a good thing.

ooops not ebay but: http://www.goantiques.com/

they have a lot of swan's ads

http://www.dickssportinggoods.com/sm-reebok-mid-fielder-casual-shoe-grade-school--pi-2060413.html

The question asked for which atheletic shoe included a Bonnie Bell Lipsmacker. the answer was Sparkle Classic... not sure if that is what we answered or the right one. Here it is Reebok - read text in link.